Avero Underwired Padded Heart-Shaped Bra White

With one sold every minute, the Avero collection by Marie Jo is an institution unto itself!

This is our best underwired non-padded bra. Deceptively soft and fine but giving wonderful support and a fantastic round silhouette without the 'padded' look by using new pre-forming techniques to shape the fabric, rather than darts and pleats. This allows it to achieve a seamless look that makes it a very versatile bra. Even better, the beautifully-decorated daisy straps are multiway - they can be worn over the shoulder in the traditional style, or be made into a halterneck or even clipped into a racerback style for tops with a sportier cut at the back - and all with no loss of support and shape! This bra works particularly well for D- and E-cups, but is great in every size.

White is a classic. Clean, beautiful and always stylish. The weave of the fabric and the glossy straps gives some added dimension.

Please note: Marie Jo's Avero collection in the Black; Natural (off-white); Caffé Latte (skin tone) and White colourways is a permanent collection available from the supplier all year round. In the event that an Avero item you order with us is not currently in stock with us it will usually take up to two weeks to arrive with us from the supplier.

With one sold every minute, the Avero collection by Marie Jo is an institution unto itself!

This moulded balconnet bra style is one of our best-selling shapes, and is available in cup sizes A to F. Flattering on just about everyone, the pre-formed foam cup is shaped with the moulding to give a smooth, round and natural shape without annoying bulk and gives gorgeous cleavage. The moulding is so soft it feels like a second skin. As is typical of balconnet bras the gore comes up higher, but the neckline is cut quite low - akin to a half-cup shape - meaning it can still be worn under almost all necklines except deep-plunging V's. Seamless enough to work perfectly as a t-shirt bra. We love it and so do our customers! As with all Avero styles it is decorated on the strap with the iconic daisies, and a larger one can be found on the gore in the middle, where it will not show up under clothes. A multiway bra, the straps can be adjusted into a halterneck or racerback style, to give you even more chances to wear your favourite new lingerie! 

White has long been a lingerie classic, giving a crisp, clean look. Also a good colour for bridal wear. Subtly accented here with matching daisies.

Please note: Marie Jo's Avero collection in the Black; Natural (off-white); Caffé Latte (skin tone) and White colourways is a permanent collection available from the supplier all year round. In the event that an Avero item you order with us is not currently in stock with us it will usually take up to two weeks to arrive with us from the supplier.

With one sold every minute, the Avero collection by Marie Jo is an institution unto itself!

At last, a comfortable thong! We sell them by the bucket-load for dedicated thong wearers. This thong's fabric is opaque and the checks looks gorgeous with the daisies decorating it at the waistband, the small of the back and the leg. The embroidered decorations at the waist and leg are carefully placed so that they shouldn't show up under most clothing. Sensual, practical and very feminine... what more could you want from your underwear?

White is a classic. Clean, beautiful and always stylish. The weave of the fabric and the glossy straps gives some added dimension.

Please note: Marie Jo's Avero collection in the Black; Natural (off-white); Caffé Latte (skin tone) and White colourways is a permanent collection available from the supplier all year round. In the event that an Avero item you order with us is not currently in stock with us it will usually take up to two weeks to arrive with us from the supplier.

With one sold every minute, the Avero collection by Marie Jo is an institution unto itself!

For fans of the classics, this is the perfect Rio brief and our best-seller by far. Good bottom coverage and not too high cut. Everyone's favourite. Totally opaque, this brief is decorated with cute little embroidered daisies at the waistband and around the leg, and is designed to minimise VPL.

White has long been a lingerie classic, giving a crisp, clean look. Also a good colour for bridal wear. Subtly accented here with matching daisies.

With one sold every minute, the Avero collection by Marie Jo is an institution unto itself!

Reminiscent of Sixties style, this cute spaghetti brief is great fun with a comfortable fit. The multicoloured embroidered daisies on the narrow spaghetti sides and full Rio-like bottom makes this a very popular shape for those who don't like thongs but want something quite minimal.

White has long been a lingerie classic, giving a crisp, clean look. Also a good colour for bridal wear. Subtly accented here with matching daisies.

Please note: Marie Jo's Avero collection in the Black; Natural (off-white); Caffé Latte (skin tone) and White colourways is a permanent collection available from the supplier all year round. In the event that an Avero item you order with us is not currently in stock with us it will usually take up to two weeks to arrive with us from the supplier.

With one sold every minute, the Avero collection by Marie Jo is an institution unto itself!

The shorty is a youthful low-rise style with elegantly-shaped leg openings and a cheeky glimpse of bottom at the back. Entirely opaque with thin seams that avoid VPL. The double line of daisies is placed so they should not show under clothing, and creates a visual line leading down the legs, making them seem longer. Ideal style under trousers and particularly pretty worn with the Avero Push-Up Bra.

White has long been a lingerie classic, giving a crisp, clean look. Also a good colour for bridal wear. Subtly accented here with matching daisies.

Please note: Marie Jo's Avero collection in the Black; Natural (off-white); Caffé Latte (skin tone) and White colourways is a permanent collection available from the supplier all year round. In the event that an Avero item you order with us is not currently in stock with us it will usually take up to two weeks to arrive with us from the supplier.