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This Autumn

Marie Jo Avero in Bronze

Shop Bronze
Just Arrived

Marie Jo
Christy

Shop the collection
This Autumn

Marie Jo Jane

Lazuriete Blue
Linen Tunic Dresses

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SHOP THIS COLLECTION

From the leading luxury lingerie brands we offer our hand-picked collection.

Everything on our website is tried and tested - carefully chosen for fit and style.

Message from the Guilt Girls -

Our opening hours are as normal, 10am to 5pm Monday to Saturday. We are pleased to advise that we are still able to offer our expert bra fitting advice due to our stylists ability to 'fit by eye' whilst following the Government's guidelines.

New Arrivals from
Empreinte
Our best kept secret, Empreinte is a family company producing lingerie in Northern France. Beautiful well-fitting bras for the fuller busted woman.
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Discover
Marie Jo Avero in Bronze
Add some glam to your autumn looks. Shimmery fabrics and embroidery are the common theme in this collection. Marie Jo’s bestselling Avero series was given a makeover in trendy bronze. Even the daisies on the straps have an irresistible sparkle to them! Time to shimmer and shine!
Shop Avero
Limited time
September Promotions
As a special treat to our lovely customers we will be adding promotions to our website throughout Autumn.
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Up to
50% off
Select products
Up to
50% off
Select products
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
The Sweater Wireless Sports Bra Black
Prima Donna Sport

The Sweater Wireless Sports Bra Black

£75.00
/

This soft, wireless sports bra will keep you comfy while working out. The wireless sports bra has extra support to keep you comfortable while you work out.

Curvy and trendy and a perfect fit? The Sweater is made for you. A super deluxe sports bra series that keeps your breasts comfortably in place and looks gorgeously hip. These bras not only feel soft and fresh, they look cool too. So cool you can wear them as sports tops or as the ultimate mix and match bras under all your PrimaDonna Sport wear. Some colours never go out of style, like stylish Black with grey accents.

30 °C Normal process

15% Elastane 38% Polyamide 47% Polyester

Please note: Prima Donna Sport collection in the Black and Cosmic Grey colourways are a permanent collection available from the supplier all year round. In the event that an Prima Donna Sport item you order with us is not currently in stock with us it will usually take up to two weeks to arrive with us from the supplier.

Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
In Pulse Initiale Spacer Sports Bra in Bubble Pink
Empreinte

In Pulse Initiale Spacer Sports Bra in Bubble Pink

£101.00
/

Want a new bra for your high-intensity needs? This Spacer Bra from Initiale by Empreinte is perfect for you! With a stylish design, this bra will both look and feel good. It is underwired for maximum support but the impressive Empreinte crafting means that this doesn't affect the comfort. The full cup design allows for maximum coverage to protect your modesty. The adjustable straps are also multiway so you can wear the straps as a cross back, or over the shoulders as standard. The cross-back option gives more support, perfect for wearing this at the gym.

This Empreinte sports bra combines performance and comfort with a minimalist, modern, graphic look.

Composition: 84% Polyamide, 16% Elastane.

Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
In Pulse Initiale Sports Shorty in Bubble Pink
In Pulse Initiale Sports Shorty in Bubble Pink
In Pulse Initiale Sports Shorty in Bubble Pink
In Pulse Initiale Sports Shorty in Bubble Pink
Empreinte

In Pulse Initiale Sports Shorty in Bubble Pink

£42.00
/

A chic, elegant sports shorty with sparkling details. Wide elasticated flat seams ensure optimal comfort and an incredible feeling of well-being. The shape, coverage, and wide edges offer exceptional comfort during all your sporting activities. 

  • Mid-rise waist
  • Wide elastic edges
  • Flat seams for comfort 
  • Modern sparkling details 
Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
The Workout Tank Top Cosmic Grey
Prima Donna Sport

The Workout Tank Top Cosmic Grey

£51.95
/
Tank top in dry-fit fabric with sporty racerback. The handy loop on the shoulder is ideal for tidying away headphone cords while you’re running. The top fits comfortably round even large breasts. The soft fabric falls loosely and elegantly along your body and over your bottom. The racerback gives you an athletic look. This hip tank top is perfect with trendy capri pants. Cross the straps of your PrimaDonna sports bra to ensure they are nicely tucked away. Sporty and elegant, even with large breasts.

Running, CrossFit, yoga, gym… The Work-Out accessories look so good – and fit so well – that you’ll want to wear them every day. Fabulous tank tops in sporty colours, flattering capri pants that tuck in your tummy, and yoga tops and bottoms that look like a trendy leisurewear. In these sets your workout is pure me time! Cosmic Grey is a flattering dark grey. Goes with just about anything!
Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.

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Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.

Guilt Lingerie

Golden Square, Petworth
West Sussex

Monday - Saturday, 10am - 5pm

Get directions