Terms and Conditions


This agreement applies between you, the user of this website and Guilt Lingerie, the owner of this website. Your agreement to comply with and be bound by these Terms and Conditions is deemed to occur upon your first use of the website. If you do not agree to be bound by these Terms and Conditions, you should stop using the website immediately.

No part of this website is intended to constitute a contractual offer capable of acceptance. Your order constitutes a contractual offer and our acceptance of that offer is deemed to occur upon our sending a despatch email to you indicating that your order has been fulfilled and is on its way to you.

Guilt Lingerie Ltd is a registered company in England and Wales: company number 07730784.

Our registered office is Guilt Lingerie Ltd, Golden Square, Petworth, West Sussex, GU28 0AP.

For definitions and interpretations used in Terms and Conditions, see here.

1. Age Restrictions

Persons under the age of 18 should use this website only with the supervision of an adult. Payment information must be provided by or with the permission of an adult.

2. Payments

Full payment for your goods will be taken at the point your order is processed.

3. Use of Promotional Codes

Each voucher code will have its own specific terms, for example when it is valid from and until, and what discount or offer it provides you. However, general terms for the use of voucher codes are:

  • They are not valid in conjunction with any other offer, discount or promotion;
  • They cannot be used to purchase gift vouchers;
  • They are only available for your sole use and should not be passed on to third parties;
  • Promotional codes are valid for one year;
  • Online promotional codes cannot be used in our boutiques. They are for use with online purchases only

4. Intellectual Property

4.1 Subject to the exceptions in Clause 5 of these Terms and Conditions, all content included on the website, unless uploaded by users, including, but not limited to, text, graphics, logos, icons, images, sound clips, video clips, data compilations, page layout, underlying code and software is the property of Guilt Lingerie, our affiliates or other relevant third parties. By continuing to use the website you acknowledge that such material is protected by applicable United Kingdom and International intellectual property and other laws.

4.2 Subject to Clause 6 you may not reproduce, copy, distribute, store or in any other fashion re-use material from the website unless otherwise indicated on the website or unless given express written permission to do so by Guilt Lingerie.

5. Third Party Intellectual Property

5.1 Unless otherwise expressly indicated, all Intellectual Property rights including, but not limited to, Copyright and Trademarks, in product images and descriptions belong to the manufacturers or distributors of such products as may be applicable.

5.2 Subject to Clause 6 you may not reproduce, copy, distribute, store or in any other fashion re-use such material unless otherwise indicated on the website or unless given express written permission to do so by the relevant manufacturer or supplier.

6. Fair Use of Intellectual Property

Material from the website may be re-used without written permission where any of the exceptions detailed in Chapter III of the Copyright Designs and Patents Act 1988 apply.

7. Links to Other Websites

This website may contain links to other sites. Unless expressly stated, these sites are not under the control of Guilt Lingerie or that of our affiliates. We assume no responsibility for the content of such websites and disclaim liability for any and all forms of loss or damage arising out of the use of them. The inclusion of a link to another site on this website does not imply any endorsement of the sites themselves or of those in control of them.

8. Links to this Website

Those wishing to place a link to this website on other sites may do so only to the home page of the site: http://www.guiltlingerie.com without prior permission. Deep linking (ie links to specific pages within the site) requires the express permission of Guilt Lingerie. To find out more please contact us by email at help@guiltlingerie.com.

9. Data Protection

9.1 Guilt Lingerie endeavours to ensure that personal information and credit card details remain completely private and secure. We comply with both GDPR and the Data Protection Act 2018 where required and the information that we gather from you when you place an order on our website will only be used to fulfil that order and improve our service to you.

9.2 We will occasionally use your information to let you know of brand promotions, sales and upcoming Guilt Lingerie events unless you request otherwise. You have the opportunity to opt out or unsubscribe from our regular emailing at the bottom of any of these promotional emails we send. We reserve the right to send you critical emails regarding the status of orders placed or required in the administration of the site business.

9.3 Financial information provided by you in connection with your purchase such as card details used in payments is not stored once the transaction has been completed. All customer records are private, confidential and secure. We will not pass your details onto any third parties. We treat customer confidentiality as our utmost priority.

10. Secure shopping

We accept online payments in a secure environment via WorldPay with Visa and MasterCard. If you are enrolled in the Visa Secure or MasterCard Secure programs, you will also need to enter your password to complete your transaction.

Any visitor to this website acknowledges and accepts that third parties may access information transmitted over a public network and that Guilt Lingerie is not responsible or liable in the event of such unauthorised use.

11. Use of Communications Facilities

When contacting Guilt Lingerie by email, you should do so in accordance with the following rules:

11.1.1 You must not use obscene or vulgar language;

11.1.2 You must not submit content that is unlawful or otherwise objectionable. This includes, but is not limited to, content that is abusive, threatening, harassing, defamatory, ageist, sexist or racist;

11.1.3 You must not submit content that is intended to promote or incite violence;

11.1.4 It is advised that submissions are made using the English language as we may be unable to respond to enquiries submitted in any other language;

11.1.5 The means by which you identify yourself must not violate these Terms and Conditions or any applicable laws;

11.1.6 You must not impersonate other people, particularly employees and representatives of Guilt Lingerie Ltd or our affiliates; and

11.1.7 You must not use our system for unauthorised mass-communication such as ‘spam’ or ‘junk mail’.

11.2 You acknowledge that Guilt Lingerie reserves the right to monitor any and all communications made to us or using our system.

11.3 You acknowledge that Guilt Lingerie may retain copies of any and all communications made to us or using our system.

11.4 You acknowledge that any information you send to us by email or through our system may be modified by us in any way, and you hereby waive your moral right to be identified as the author of such information. Any restrictions you may wish to place upon our use of such information must be communicated to us in advance and we reserve the right to reject such terms and associated information.

12. Goods, Pricing and Availability

12.1 Whilst every effort has been made to ensure that all graphical representations and descriptions of goods available correspond to the actual goods, Guilt Lingerie is not responsible for any variations from these descriptions. This does not exclude our liability for mistakes due to negligence on our part and refers only to variations of the correct goods, not different goods altogether. Please refer to our Returns Policy regarding incorrect goods.

12.2 Where appropriate, you may be required to select the required brand, style, size, colour and quantity of the goods that you are purchasing.

12.3 Guilt Lingerie does not represent or warrant that such goods will be available. Stock indications are not provided on the website.

12.4 All pricing information on the website is correct at the time of going online. Guilt Lingerie reserves the right to change prices and alter or remove any special offers from time to time, and as necessary.

12.5 In the event that prices are changed during the period between an order being placed for goods and Guilt Lingerie processing that order and taking payment, you will be contacted prior to your order being processed with details of the new price.

12.6 All prices on the website are quoted in GB Pounds Sterling and include Value Added Tax (VAT) at 20%. Guilt Lingerie’s VAT number is 870 1646 28.

13. Privacy and Cookies

13.1 Use of the website is also governed by our Privacy Policy which is incorporated into these Terms and Conditions.

13.2 Cookies are pieces of data your web browser stores on your hard drive. We use cookies so we can recognise you when you pay a repeat visit to our website. Cookies let us personalise your shopping experience based on your preferences. Most browsers accept cookies. However, if you wish, you can usually set them to refuse cookies. If you set your browser to refuse cookies, you will not be able to submit an order online. Guilt Lingerie’s website does not use cookies to gather any personal information. Full details of the cookies used by the website and your legal rights with respect to them are included in our Privacy Policy. By accepting these Terms and Conditions, you are giving consent to Guilt Lingerie to place cookies on your computer or device. Please read the information contained in the Privacy Policy prior to acceptance.

13.3 Guilt Lingerie collects email addresses voluntarily provided to enable us to email offers, special promotions and general updates.

13.4 To give you the best experience on our website, we have created The Lingerie Style Report which has information on our bestsellers. We may also disclose aggregate statistics about visitors to our website, customers and sales in order to create this statistic’s page. We may also use this information to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will not include personally identifiable information.

13.5 Pursuant to the above, we will not share, sell, lease or exchange any personal details with any third party without your express consent.

14. Disclaimers

14.1 Guilt Lingerie makes no warranty or representation that the website will meet your requirements, that it will be of satisfactory quality, that it will be fit for a particular purpose, that it will not infringe the rights of third parties, that it will be compatible with all systems, that it will be secure and that all information provided will be accurate. We make no guarantee of any specific results from the use of our services.

14.2 No part of this website is intended to constitute advice and the content of this website should not be relied upon when making any decisions or taking any action of any kind.

14.3 No part of this website is intended to constitute a contractual offer capable of acceptance.

14.4 Whilst Guilt Lingerie uses reasonable endeavours to ensure that the website is secure and free of errors, viruses and other malware, all users are advised to take responsibility for their own security, that of their personal details and their computer and/or smartphone.

15. Changes to the Service and these Terms and Conditions

Guilt Lingerie reserves the right to change the website, its content or these Terms and Conditions at any time. You will be bound by any changes to the Terms and Conditions from the first time you use the website following the changes. If Guilt Lingerie is required to make any changes to its Terms and Conditions relating to the sale of goods by law, these changes will apply automatically to any orders currently pending in addition to any orders placed by you in the future.

16. Availability of the Website

16.1 The service is provided ‘as is’ and on an ‘as available’ basis. Guilt Lingerie gives no warranty that the service will be free of defects and/or faults. To the maximum extent permitted by the law we provide no warranties (express or implied) of fitness for a particular purpose, accuracy of information, compatibility and satisfactory quality.

16.2 Guilt Lingerie accepts no liability for any disruption or non-availability of the website resulting from external causes including, but not limited to ISP equipment failure, host equipment failure, communications network failure, power failure, natural events, acts of war or legal restrictions and censorship.

17. Limitation of Liability

17.1 To the maximum extent permitted by law, Guilt Lingerie accepts no liability for any direct or indirect loss or damage, foreseeable or otherwise, including any indirect, consequential, special or exemplary damages arising from the use of the website or any information contained therein. Users should be aware that they use the website and its content at their own risk.

17.2 Nothing in these Terms and Conditions excludes or restricts Guilt Lingerie’s liability for death or personal injury resulting from any negligence or fraud on the part of Guilt Lingerie.

17.3 Nothing in these Terms and Conditions excludes or restricts Guilt Lingerie’s liability for any direct or indirect loss or damage arising out of the incorrect delivery of goods or out of reliance on incorrect information included on the website.

17.4 Whilst every effort has been made to ensure that these Terms and Conditions adhere strictly with the relevant provisions of the Unfair Contract Terms Act 1977, in the event that any of these terms are found to be unlawful, invalid or otherwise unenforceable, that term is to be deemed severed from these Terms and Conditions and shall not affect the validity and enforceability of the remaining Terms and Conditions. This term shall apply only within jurisdictions where a particular term is illegal.

18. No Waiver

In the event that any party to these Terms and Conditions fails to exercise any right or remedy contained herein, this shall not be construed as a waiver of that right or remedy.

19. Previous Terms and Conditions

In the event of any conflict between these Terms and Conditions and any prior versions thereof, the provisions of these Terms and Conditions shall prevail unless it is expressly stated otherwise.

20. Third Party Rights

Nothing in these Terms and Conditions shall confer any rights upon any third party. The agreement created by these Terms and Conditions is between you and Guilt Lingerie.

21. Communications

21.1 All notices/communications shall be given to us either by post to our premises (see address above) or by email to help@guiltlingerie.com. Such notice will be deemed received three days after posting if sent by first class post, the day of sending if the email is received in full on a business day before 5.00 pm and on the next business day if the email is sent over a weekend or on a public holiday.

21.2 From time to time we may send you information about our products and/or services. If you do not wish to receive such information, please click on the 'Unsubscribe' link in any email which you receive from us.

22. Law and Jurisdiction

These Terms and Conditions and the relationship between you and Guilt Lingerie shall be governed by and construed in accordance with the Law of England and Wales, and Guilt Lingerie and you agree to submit to the exclusive jurisdiction of the Courts of England and Wales.