New Arrivals
Discover our curated new collections of Lingerie, Swimwear, Nightwear & Outerwear. New styles in feminine shades, flamboyant prints and flattering shapes are added regularly.
251 products
251 products
251 products
Prima Donna Montara Luxury Thong in Crystal Pink
Regular price £43.00Opulent thong with lots of lace that provides a bit more coverage across the buttocks. A sexy style great for women who don’t usually wear a thong! A soft shade of pink – Crystal Pink is fashionable, feminine, and easy to combine.
Do not tumble dry
30 °C Normal process
Do not iron
Polyamide:88%, Elastane:10%, Cotton:2%
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Prima Donna Montara Plunge Bra in Crystal Pink
Regular price £85.00This balcony bra is extremely comfortable but also gives you a sexy cleavage. The under cups are smooth and opaque, while the upper cups are made entirely from lace creating a perfect fit and elegant finish. A soft shade of pink – Crystal Pink is fashionable, feminine, and easy to combine.
30°C Gentle process
Do not iron
Polyamide:59%, Polyester:32%, Elastane:9%
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Prima Donna Montara Wireless Full Cup Bra in Crystal Pink
Regular price £79.00Trendy, wireless, triangle bralette in allover lace with a modern, graphic pattern design. A soft shade of pink – Crystal Pink is fashionable, feminine, and easy to combine.
30°C Gentle process
Do not iron
Polyamide:89%, Elastane:11%
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Prima Donna Montara Thong in Crystal Pink
Regular price £36.00Elegant thong made from a smooth, opaque fabric with lace back. A soft shade of pink – Crystal Pink is fashionable, feminine, and easy to combine.
30 °C Normal process
Do not iron
Polyamide:86%, Elastane:11%, Cotton:3
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Empreinte Cleo Low Neck Bra in Granit
Regular price £97.00Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Empreinte Cleo Shorty in Granit
Regular price £56.00Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Empreinte Cleo Rio Brief in Granit
Regular price £50.00Lightness and softness are the big advantages of these briefs with an embroidered front, lace sides and super-soft fabric at the back. Fancy elastic emphasises the waist, accentuating the femininity of this must-have shape. The grey Granite colourway really brings out the magnificent embroidery.
However, machine washing is possible. Your items should be protected by a washing bag. Choose the delicate mode at 30°.
Wash with similar colours, do not iron, do not dry clean, do not tumble dry.
Made of:
53% Polyamide
24% Elasthane
13% Polyester
10% Cotton
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Marie Jo Louie Thong in Black
Regular price £43.00Summery thong that combines a soft, fine microfibre fabric.
30 °C Normal process
Do not iron
Polyamide:64%, Elastane:26%, Cotton:10%
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Marie Jo Louie Rio Brief in Black
Regular price £43.00Seamless Rio briefs that mix and match airy tulle with soft, fine microfibre. Beautiful and oh so comfortable!
30 °C Normal process
Do not iron
Polyamide:64%, Elastane:25%, Cotton:11%
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Marie Jo Louie Spacer Heart Shape Bra in Black
Regular price £94.00This new padded bra is the ultimate comfort bra. It is made in spacer fabric and soft microfibre. Thanks to the light, breathable fabric, this is a winner on hot summer days.
30°C Gentle process
Do not iron
Polyamide:40%, Polyester:40%, Elastane:20%
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Marie Jo Louie Spacer Heart Shape Bra in Powder Rose
Regular price £94.00This new padded bra is the ultimate comfort bra. It is made in spacer fabric and soft microfibre. Thanks to the light, breathable fabric, this is a winner on hot summer days.
Powder Rose is a feminine powdery pink colour that looks great against sun-kissed summer skin.
30°C Gentle process
Do not iron
Polyamide:40%, Polyester:40%, Elastane:20%
Clothing Size | |||||||
Size | XS | S | M | L | XL | 2XL | 3XL |
EU | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
USA | 6 | 8 | 10 | 12 | 14 | 16 | 18 |
Lingerie Cup Size | ||||||||||
EU | A | B | C | D | E | F | G | H | I | J |
UK | A | B | C | D | DD | E | F | FF | G | GG |
USA | A | B | C | D | DD | DDD | G | H | I | J |
Lingerie Back Size | |||||||
UK | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
EU | 65 | 70 | 75 | 85 | 85 | 90 | 95 |
USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
France | 80 | 85 | 90 | 100 | 100 | 105 | 110 |
We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.
If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.
Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.Step 2 - Position the midriff band so that the front of your bra is at the same height as the back. Make sure the separator is centred between your breasts.
Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.
Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.