Beautiful Fit

Top tips for a better fitting bra. This simple guide helps ensure you feel comfortable and look beautiful.

However we recommend the best way to a perfect fit is to be professionally fitted. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment to help you achieve the confidence and comfort only a beautiful well-fitting bra can give.

Lingerie Styling

Lingerie Styling Certified Shop

Guilt Lingerie is delighted to have obtained the prestigious Lingerie Styling certification.

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If you cannot come to our shop here is a simple guide to help you feel comfortable and look beautiful in your bra.


Step 1. Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.


Step 2. Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.


Step 3. Use the adjustment ring on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.


Step 4. Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.

Roll over image to see how the perfect cup should fit

Roll over image to see how the back strap should fit

Bra Style Guide

Some of our favourite bra styles to point you in the right direction.

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This moulded cup bra is strapless and is ideal for evening wear and bridal. The cups give an extra lift.

This soft cup bra has no wire. It is also available with a moulded cup.

This soft cup bra suits the fuller cup and gives full support and maximum comfort.

This soft cup bra is for the fuller cup sizes that do not want too much coverage. It gives a very feminine look and can be worn with lower cut dresses.

This soft cup bra suits cup sizes B to E and is cut low but gives maximum lift. Sometimes it comes half padded.

This moulded bra is ideal for wearing with tee shirts and gives a smooth outline whilst allowing the bust to be gently shaped.

For smaller cup sizes, this bra is padded with inserts or moulded. For larger sizes it is soft cupped. The effect is the same - a deep plunge, full support allowing for maximum cleavage.